REDARC Electronics.
REDARC supply electronic products for 4WD, Camping, Caravan and Truck Enthusiasts. Here's some of our more recent work for them.
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Branding television campaign: 30 and 60 second corporate television commercial produced to create brand awareness and position REDARC as a strong, reliable Australian name.
Magazine branding campaign: Appearing in outback and 4WD magazines, we wanted to position REDARC as a brand that can be trusted and relied upon when it comes to choosing vehicle equipment for the harsh Australian outback.
Branding campaign: A multi media branding campaign to deliver the message that when travelling in the outback, it pays to be ready... REDARC Ready. It was photographed so that the imagery could be tailored to suit the media and its target market - either recreational travellers or hard core 4WD enthusiasts.
'Solar' product campaign: A multi media campaign that utilises magazine, outdoor and digital advertising to launch their new solar range. The creative emphasised the fact that REDARC are innovators and leaders in the portable solar category.
'AC Chargers' product campaign: A product campaign for REDARC 'AC Chargers'. The creative was conceived to emphasise the market leadership position that REDARC had achieved within the industry.